Draft mockupPott Candles · Starter Pack landing page for paid traffic · 14 Oct 2026 · not shared

The Starter Pack page: three versions

This page is for every Meta ad that currently lands on the homepage, so it isn't tied to one scent. The scent from the ad they clicked is pre-selected (try adding ?scent=fig to the address). The value comes first: the handmade Pott, the proof and the refill price as a plain fact. The price never appears on its own.

Test 1 is Version A against the homepage. Test 2 is A against B: the same page leading with the scent and the object instead of the value, with value kept as the answer to the price. Version C is the Christmas gifting page for the gifting campaign, whose ads currently land on the Christmas collection; its test is C against that collection page.

Version A · test 1

Value framed, product high
  1. Photo of the Pott being refilled, strapline, headline, stars, then the press titles
  2. Two prices: the Pott once at £69, every candle after at £27.50
  3. Starter Pack: what's in the box, then the price
  4. Craft, how it works, reviews

Version B · test 2

Desire first, value as the answer
  1. Hero is the scent the ad promised: its notes as the headline, a lit Pott as the photo
  2. Starter Pack with every Pott colour on show
  3. Craft, then the two prices and how it works, together, where the price question comes up
  4. Reviews lead with scent and looks

Version C · gifting

Why a Pott is the present
  1. Christmas packs only: Holly, Gingham and Icicle Potts with Noël, Fir and Starlight candles
  2. Buy box for a giver: no subscription, a second refill "so they have the next one ready", a £4.50 gift bag
  3. Three reasons from the approved gifting copy: it keeps going, handmade and no two the same, everything in one box
  4. Reviews lead with gifts; FAQ answers "not sure which scent?" and delivery by Christmas
Free UK delivery over £75 · Handmade in the UK
Pott Candles
1

Refillable. Handmade. British.

Buy the Pott once. Never pay full price for a candle again.

Thrown by independent potters in the UK. New candles drop straight in.

4.8from 1,500+ reviews
2

Only two prices to know.

The Pott, with your first candleThe Starter Pack: handmade Pott, 60-hour candle, MatchPott
£69
Every candle after thatA Standard candle refill, 60 hours
£27.50

The Pott is the part you pay for once. The candle is the only part you ever buy again.

3

The Starter Pack

4.8from 1,500+ reviews

Seasalt · Standard size

Inside: a handmade Pott · a 60-hour candle refill · a MatchPottAll in one box, ready to give, with a gift note in your basket.

Scent Seasalt
£69£82.50Save 16%
How you'd like it

£6 away from free UK delivery

Petite and Grand sizes on the product page
4 As seen in VogueHouse BeautifulHouse & GardenGood Housekeeping

The nice thing about giving a Pott is that it keeps going.

It keeps going

Once the candle has finished, they just pop in a new candle refill, in the same scent or whatever they fancy next. So it’s still there on their shelf, with a new scent, long after the day itself.

Handmade, and no two the same

Each Pott is handmade in the UK, thrown and glazed by hand, so no two are quite the same.

Everything they need, in one box

A handmade Pott, a candle refill and a MatchPott. After that, they only ever need the candle refill.

5

No two Potts are quite the same

Every Pott is thrown on a wheel by an independent potter here in the UK, then glazed by hand, so no two are ever quite the same.

It takes weeks to make one. It stays with you for years.

6

The candle inside is the only part you replace

One

Light it

Your Starter Pack arrives with the Pott, a candle refill and a MatchPott.

Two

Lift out the old one

When the wax runs out, put your Pott in warm water and lift out the old wax disc.

Three

Simply drop in a new refill

It takes about a minute. The same scent again, or whatever you fancy next...

A Standard candle refill, 60 hours of burn time£27.50
7

“Not the cheapest by far, but you certainly get what you pay for!”

Mark A., verified buyer

“The candle smells lovely and the pot is a gorgeous rich colour.”

Elizabeth W., verified buyer

“Absolutely love these pots and the candles smell so good! My bestie and I unknowingly bought them for each other last Christmas and now I’m hooked...”

Hayley C., verified buyer
4.8 from 1,500+ reviews

Nearly 30,000 candle refills went into Potts last year.

Initial outlay can appear high, however durability, quality and scents are so pure and clean. Exceptional!

Julie-Anne J. · Verified buyer

These Potts are beautiful and practical... The scents so far have been great.

Andrew L. · Verified buyer

Beautiful starter set with refills which i am excited to use next! Much admired pot on my table over Christmas.

B M. · Verified buyer

Beautiful pot with cute matching match stick holder and I love the fact I can keep it going with simple refills and try all the different aromas

Louise M. · Verified buyer
“Pott fan for life!”Angela F. “Love that these candles are refillable & they smell amazing!”Tracey K. “The whole house smells delightful”Helen H. “Quality pots and gorgeous candles. Love the idea of reusing the pot.”Sally J. “Most luxurious and gorgeous candles I have ever had”Lindsay P. “Lovely products with great fragrances that last.”A C. “Love my Pott Candle Refills”Louise W. “Lovely candle. Burns well. Beautiful smell (fig)”julia b. “Beautiful candles, I’ll be back for more!”Holly M. “Simply love my Potts Candle’s. Nothing else compares!”Julie-Anne J.
“Perfect gift”Bianca C. “Gorgeous gift! Smells amazing xx”Katie W. “Mum loved her Tonka Christmas candle!”Xander P. “I bought this subscription as a gift and it has been very well received”Tracey J. “Incredible business. Great for gifting and buying for yourself too!!”Sam F. “Most luxurious and gorgeous candles I have ever had”Lindsay P. “The whole house smells delightful”Helen H. “Pott fan for life!”Angela F.
8

Good to know

Not sure which scent they’d like?

It needn’t be perfect. The Pott is the part they keep, and once the first candle has finished they can pop in a candle refill in whichever scent they fancy.

Will it arrive before Christmas?

[Last order date for Christmas delivery, from Pott.] Delivery is free on UK orders over £75.

Can I add a gift bag or a message?

Yes. The illustrated Christmas gift bag is £4.50 in the large size, which fits a Starter Pack. You can write a gift note in your basket before checkout.

How long does a candle refill last?

A Standard candle refill burns for around 60 hours. Petite refills burn for around 20 and Grand for around 70.

Will the refills fit my Pott?

Yes. Pott candle refills are custom made to fit our refillable candle Potts. Just pick the same size as your Pott.

Can I change scent each time?

Yes. Any scent in your size fits the same Pott, so you can keep your favourite or try whatever you fancy next.

How do I get the old wax out?

Stand your Pott in warm water for about a minute. The old wax disc loosens and lifts out, and the new refill drops straight in.

What is the candle made of?

Rapeseed and coconut wax, poured in the UK, with essential oils and sustainable fragrance oils.

Is it safe around pets and children?

[Pott's own wording on pets and candle safety.] Never leave a burning candle unattended, and keep it out of reach of children and pets.

Which colour Pott comes with which scent?

Each scent has its own glaze: Seasalt in the Ocean Pott, Fig in Blush, Amber in Rust, Orangery in Speckle, Eden and Cook in Sage, Tomato Vine in Squashed Tomato, Noël in Holly or Gingham, and Starlight in Icicle.

When will it arrive?

[Delivery times from Pott's shipping page]. Delivery is free on UK orders over £75.

One Pott. Every season.

A handmade Pott, a candle refill and a MatchPott.

A proper present.

A handmade Pott, a Christmas candle and a MatchPott, all in one lovely box.

© 2026 Pott Candles
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